Prioritize leads with
automatic scoring

Define scoring rules based on contact fields and let the system rank your leads automatically. Your sales team focuses on the prospects most likely to convert.

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Rule-Based Scoring

Create scoring rules that match your sales criteria. Each rule checks a condition and adds or subtracts points. Stack multiple rules to build a comprehensive scoring model.

Field Conditions

Score leads based on any contact field — industry, company size, location, source, or custom fields. Use operators like equals, contains, greater than, and more.

Positive & Negative Points

Award positive points for desirable traits and deduct points for disqualifying ones. A contact from your target industry gets +20; a competitor email domain gets -50.

Auto-Recalculate

Scores update automatically when contact data changes or when you modify scoring rules. No manual recalculation needed — scores are always current.

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